100% Responsible Wool Standard by 2025

All of our current virgin wool is certified non-mulesed and approved by Oeko-Tex®, but we're working toward adding a third certification to seal the deal on this durable fiber. The Responsible Wool Standard is a certification process that takes into account animal care and land impact. 

100% Recycled Synthetics By 2026

We’ve made strong progress toward this goal, with 80% of our synthetic fibers now recycled. The final hurdle is elastane, which is essential for comfort, fit, and stretch. We haven’t yet found a recycled version that consistently meets our standards for durability, quality, and scalability across our supply-chain.

Although we won’t reach 100% by 2026, we remain committed to this goal. We’ll keep pushing for better solutions and sharing updates as we make progress.

100% Organic (Or Recycled) Cotton Forever

Ok, we'll admit it: we've already achieved this goal. But this is one of our goals that's so important it needs to be re-checked every season. Organic cotton (and organic cotton in conversion - more on that here) is grown without pesticides or GMO seeds and by ethical farming standards, making it better for the earth, farmers and ecosystems. It's our forever goal and we're sticking to it.

No More Plastic Packaging By 2026

Yep - including those pesky polybags and all. We've hit this goal early (as of 2024) and moving forward, will ensure all packaging meets (at a minimum) all FSC guidelines.

✔️ B Corp Certified by 2027

Big news from Toad HQ: we crushed our timeline and officially became a Certified B Corp ahead of plan. We have always believed business should be a force for good, and now we have the badge to prove it. Same Toad values, now with a little extra shine.

We set out on the trail to B Corp certification - and we’ve reached the summit ahead of plan. This rigorous journey evaluated how we treat our people, planet, and community, all things we’ve long been passionate about. Earning B Corp status is like joining an elite adventure club of companies using business for good - and we’re thrilled to be part of it. Now, we continue doing what Toads do best: making sustainable clothes, championing environmental causes, and proving that doing good and having fun go hand-in-hand.

Net Zero Greenhouse Emissions By 2050

As part of OIA's Climate Action Corp, we're aiming for net-zero GHG emissions by 2050. We're building towards a better supply chain and will work with our vendors and factory partners on common sustainability initiatives.

Take 1,500+ Adults with Developmental Disabilities on Adventure Trips by 2030

For 20+ years, we've taken amazing adventure vacations through Search for Adventure, and we're expanding SFA's reach and accessibility to let even more people with disabilities experience the magic of travel.

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